Google Products

Google AdWords

Pay per Click, or sponsored links, the ones that are right at the top, or on the right hand side. Text adverts, Image adverts or video adverts, whatever suits your business. You only pay of someone clicks onto your website from the ad that is created on your behalf.

We work closely with Google to ensure the very best results for your online business.

Google AdSense for Content

Display ads that are targeted to your site’s content or audience, and earn money!

Search Google Adsense for more information.

Google Analytics

Embed Google Analytics into every page on your website for easy to use statistics. Great for your marketing strategies, and for knowing where you have been found.

Glossary of Web Terms

In every business people use familiar acronyms. however, when you are talking with others outside of your industry, then these industry specific terms can confuse. To help, we have detailed a few below. if you feel one is missing, please email so that we can explain, and add it to our list:

SEO – Search Engine Optimisation – a way of optimising your website to get noticed by the search engines like Google, Yahoo and Bing

SMO – Social Media Optimisation – a way of using social media such as Facebook to promote your website, products and services

SEM – Search Engine Marketing – Marketing a website on the Search Engines by using methods such as Pay Per Click (See below)

FTP – File Transfer Protocol – A system where the files that make up a website can be accessed, generally only used by webmasters

PPC – Pay Per Click – a creation of adverts on the search engines that are shown according to key words chosen and budget applied, you only pay when the advert is clicked.

CPC – Cost per Click – the cost of every click that the Pay Per Click campaign incurs

CTR – Click Through Rate – A way of measuring the success of an online advertising campaign

WWW – World Wide Web – A system of linked documents in the form of web pages, accessed by the internet

HTML – HyperText Markup Language – The most common language for web pages

HTTP – Hypertext Transfer Protocol – Used to retrieve the interlinked documents (web pages) found on the internet

HTTPS – Hypertext Transfer Protocol Secure – As above, but also includes encryption for security, usually used for internet money transactions

XML – Extensible Markup Language – XML provides a basic syntax that can be used to share information between different kinds of computers, different applications, and different organisations